E-Commerce Sites · Fashion and retail
E-Commerce Infrastructure for a Multi-Brand Apparel Group
A high-traffic-resilient e-commerce infrastructure that manages three brands from one admin panel, with marketplace and ERP integration.
The problem we faced
Each brand ran on a separate site with separate management. Stock synchronization was done by hand, and the sites slowed down during campaigns.
SolutionThe approach we developed
We built an infrastructure with multi-store management under one roof, a shared stock pool, a campaign and coupon engine, and marketplace and ERP integration. Simplifying the checkout flow reduced cart abandonment; caching and scaling measures were put in place for campaign traffic.
Results
Measured gains
Process
How did the project progress?
- 01
Discovery
Brand and stock structures were analyzed.
- 02
Architecture
A multi-store infrastructure was designed.
- 03
Integrations
Payment, shipping, ERP and marketplaces were connected.
- 04
Load testing and launch
It was tested with campaign scenarios and launched.
Images
Snapshots from the project
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About this project
What problem did this project solve?
Each brand ran on a separate site with separate management. Stock synchronization was done by hand, and the sites slowed down during campaigns. A high-traffic-resilient e-commerce infrastructure that manages three brands from one admin panel, with marketplace and ERP integration.
Which technologies and methods were used in the project?
The project used technologies and methods such as E-commerce platform, Virtual POS, Shipping integration, Marketplace API, CDN and caching. The technology choice was based on the project's requirements and the existing systems.
How long did the project take and what were the results?
The project took about 6 months. Key results: Conversion rate (example): +%42; Cart abandonment rate: −%22; In one panel: 3 brands. Results are measured by comparing indicators before and after the project.
Which payment and shipping companies do you integrate with?
We work with common virtual POS and shipping services and can also develop custom integrations for your needs.
Can we migrate our existing products?
Yes. We migrate your existing product and customer data to the new site.
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In a free initial consultation we listen to your needs and define the scope and timeline together.