Glossary

Software and R&D glossary

Short, clear explanations of software, AI, web and R&D terms that come up frequently in our projects.

API
A structure that lets software exchange data through a standard interface. It is the basis of integrations.
R&D
Research and development. Systematic, innovative work carried out to produce new knowledge, products or processes.
Augmented reality (AR)
Displaying digital content overlaid on the real environment. Usually used with a phone or glasses.
Backend
The part of an application that the user doesn't see, comprising the data, business logic and server side.
BOM (bill of materials)
A list of all materials and quantities needed to manufacture a product. The basis of manufacturing ERPs.
Canonical
A tag that tells search engines the main URL when the same content exists at multiple addresses.
Core Web Vitals
Google's speed, interactivity and visual stability metrics for measuring page experience.
Cross-platform
An approach to developing both iOS and Android apps with a single codebase.
Digital transformation
Creating value by integrating technology into processes, data and corporate culture.
ERP
Enterprise resource planning. Software that manages inventory, production, purchasing, sales and finance processes in a single system.
Feasibility
An assessment of whether a project is technically, economically and operationally feasible.
Frontend
The interface part that the user sees and interacts with.
IoT
Internet of Things. Sensors and devices collecting and sharing data over a network.
KVKK
The Turkish Personal Data Protection Law. It regulates the procedures and principles for processing personal data.
Machine learning
A subfield of AI that enables computers to learn patterns from data and produce predictions or decisions.
MVP
Minimum viable product. The smallest version that delivers the core value; it is developed with user feedback.
OCR
Technology that converts text in an image into machine-readable data.
Prototype
The first working model built so an idea can be tested quickly.
RPA
Automating repetitive, rule-based interface tasks with software robots.
Virtual reality (VR)
An immersive experience that takes the user into a fully digital environment.
Virtual POS
A secure payment infrastructure for accepting online credit card payments.
Schema (structured data)
Markup that tells search engines the meaning of page content; used for rich results.
SEO
Search engine optimization. Technical and content work to make a site more visible in organic search.
SSL
A security certificate that encrypts data transmission between the browser and the server.
Technical SEO
Technical infrastructure work for search engines, such as speed, crawlability, site structure and markup.
University–industry collaboration
Bringing academic knowledge and research output together with industrial problems.
Admin panel
An interface for managing a site's or app's content and settings without coding.